Who we are

We live and breathe everything home-related.

At AddIn (家添网), we connect you with Chinese merchants you can trust in the world’s largest factory, handpicking affordable and quality home and lifestyle products to help save you time, money and potential headaches.


Our Background

Established in China and Singapore in 2019, and endorsed by representatives from both governments, AddIn (家添网) is the first vertically-integrated e-commerce platform covering China, Singapore and the rest of Southeast Asia.

We are uniquely positioned to leverage vast networking and deep connections with merchants in Singapore and China to create a consumer market more intertwined than before, to provide homeowners cost-effective and hassle-free purchases anytime, anywhere.


Why We Do What We Do

We want you to enjoy instant gratification in one seamless and pleasant checkout experience. At the heart of our service culture is a Singapore-based customer care team to advise and address purchase-related matters so that you’ll never feel alone.

At AddIn (家添网), we believe in creating meaningful touchpoints at every junction of the customer journey.


Connection. Reliability. Inspiration.

We believe in becoming a one-stop lifestyle destination where you can find inspiration and shop desired products reliably and effortlessly.

We want to help you explore what works best for you to realise the best version of your home.